Top 5 Fashion Games on Android in the UK: Q1 2022 Performance

In Q1 2022, the top 5 fashion games on the Android platform in the United Kingdom showcased varied performance metrics in terms of downloads, revenue, and active users. Here’s a closer look at their trends:

Project Makeover from Magic Tavern, Inc. experienced a downward trend in weekly downloads, starting at around 12.2K and ending the quarter at approximately 4.4K. Revenue peaked at $60.2K in the first week of January, then gradually declined to about $46.5K by the end of March. Weekly active users also saw a decline from 69.1K to 44.3K over the quarter.

RuPaul's Drag Race Superstar by East Side Games Studio had a significant drop in weekly downloads, starting at 3.2K and dropping to around 540. Revenue also declined from $26K at the start of the quarter to about $10.1K by the end of March. Active users decreased from 20.8K to 15.3K throughout the quarter.

Covet Fashion: Dress Up Game by Crowdstar Inc. saw a dramatic fluctuation in weekly revenue, peaking at $20.8K in mid-February and ending at $11K. Downloads ranged from 926 in late December to a low of 401 in late March. Active users showed a slight decline from 9.3K to 8.3K over the quarter.

Shining Nikki-Fashion Makeover by Papergames experienced a varied revenue trend, with a high of $14.7K in late January and a low of $2K in early March. Downloads fluctuated, peaking at 1.1K in early February and ending at 176. Active users slightly declined from 2.6K to 2.2K.

Super Stylist Fashion Makeover by CrazyLabs LTD maintained a relatively stable weekly download rate, starting at 4.2K and ending at 4.9K. Revenue varied, peaking at $6.6K in late January and stabilizing at around $4.2K by the end of March. Active users remained relatively stable, starting at 63.6K and ending at 59.7K.

These insights highlight the dynamic nature of the fashion game market on Android in the UK. For more detailed insights and data, visit Sensor Tower.